SAG prepared a business plan for a renovated/expanded Asheville Civic Center. The development of the plan included analyzing the existing facility’s event calendar, interviewing promoters and meeting planners, and analyzing comparable and competitive facilities. It was recommended the exhibit space be renovated and expanded, the existing theater be converted into a state-of-the-art ballroom, a new 2,400-seat performing arts theater be developed, and the existing arena be renovated to include permanent ice, improved site lines, new locker rooms and new luxury suites. In addition, SAG worked closely with facility staff to evaluate staffing, rental rates, operating policies, marketing, etc. that were used in projecting future budget requirements and positioning the renovated facility in the market.
Project components: Arena, Exhibit Hall, Auditorium, Meeting Space
Project Value: $115 million