Components: 2,400-seat Performing Arts Center
Project Value: $43 million
SAG prepared a study for a new performing arts center in Asheville, NC. The development of the plan included analyzing the existing facility’s event calendar, interviewing promoters, and an analysis of comparable and competitive facilities. SAG also worked with facility management to evaluate staffing, rental rates, operating policies, marketing, etc. that were used in projecting future budget requirements and positioning the renovated facility in the market.