The City of Augusta desired to increase its market share in larger meetings and trade events, a segement of travel and tourism business that it had been losing to competitive destinations within the region. The City engaged SAG to first understand if the community had real potential to attract that business, and, if so, the steps required to best to garner it. Along with market and financial feasibility assessments, the project required a key focus on the optimal site location for the proposed project for which SAG provided a detailed analysis and recommendation. Specifically, should the project be located adjacent to exsiting hotels or at one of the other potential and available sites within the community — which may or may not have created the need for an accompanying new hotel? Ultimately, it was in the City’s best interest to build a conference facility that was physically attached to two of its exsting downtown hotel properties. In terms of a political appreoval process, SAG later assisted the City and the CVB in educating the community and its leaders on the merits of the project as it was one of many in Augusta vying for monies from a funding vehicle created by a recently-renewed “Special Local Options Sales Tax.” As part of on-going implementation services requested by the City, SAG helped negotiate a development, management, and room-block commitment agreement with the private sector. The facility opened in early 2013.
- New Orleans CVB Sales & Branding
- Renaissance Schaumburg Hotel and Convention Center Financing