Crown Coliseum

SAG professionals assisted with the development of the original Business Plan for the facility and the Forecast of Tax Projections including the premium seating study for the Cumberland County Civic Center Coliseum in Fayetteville, North Carolina. The Business Plan set forth the facility’s Marketing Plan, the Services Plan (staffing, catering, etc.), the Financial Plan and Summary of Economic Benefits. The Forecast of Tax Projections presented the Statement of Revenues, Expenses and Changes in Retained Earnings and Statement of Cash Flows for the project, which entailed estimating the facility’s operating revenues and expenses, including pricing sensitivity for luxury suites and premium club seating and future Prepared Food and Beverage Tax and Occupancy Tax collections in Cumberland County. Based on this study, the expanded Complex opened in the fall of 1997. In 1998, the County decided to refinance the bonds and engaged Strategic Advisory Group to provide the Forecast of Cash Flows for the fund that administers the Prepared Food and Beverage Tax and Occupancy Tax.

SAG also helped implement an enterprise information system solution for the newly developed Crown Coliseum in Fayetteville, NC. SAG began with a technology needs assessment addressing marketing and sales coordination, facility space booking, event scheduling, event revenue and expense tracking, management reporting and linkages to the county accounting system. Other needs included linking to the convention and visitors bureau, E-mail, point of sale tracking, food and beverage cost control, time and attendance management, contact management, floor plan layouts, personal productivity tools, and an internet presence. With the assessment completed, SAG assisted with vendor solicitation, evaluation and selection.

Project Components: 8,500-seat Arena and Multi-Purpose Space
Project Value: $50 millionĀ 

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