Cultural Tourism Study – Broward County

SAG recently completed a study related to cultural tourism and a signature event for Broward County and the Greater Ft. Lauderdale Convention and Visitors Bureau.  SAG met with over 50 tourism and cultural stakeholders to ensure comprehensive input and support for the recommendation.  The analysis included sales and marketing recommendations, the preparation of a budget to support a new direction for cultural tourism, and a new innovative plan for a major signature event for Broward County.  The Cultural Tourism Committee and the Tourism Development Council approved recommendations.  This was an important positive development with the Hospitality and Arts community to have consensus in supporting the overall approach.  SAG is in discussions to support the implementation of the recommendations.

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