Destination Charlotte Tourism Asset Investment Plan

Destination Charlotte Tourism Asset Investment Plan  Charlotte, NC

Destination Charlotte Tourism Asset
Investment Plan
Charlotte, NC

City Visioning

Components: Arena, Minor League Baseball Stadium, Urban Entertainment Center, Motor Sports Museum, Arts Museum
Project Value: $240 million 

SAG facilitated the development of a ten-year capital facility strategy to help Charlotte maximize its tourism, entertainment and quality of life opportunities. The six-month initiative included hosting various community forums to generate a list of potential projects that would help the Committee fulfill its mission. Best practices in other communities were studied to learn from other’s successes. SAG then facilitated a MindMapping exercise with the committee and community to develop a consensus on the top five projects. The outcome focused on creating a downtown destination that added a new professional basketball arena, minor league baseball stadium, an urban entertainment center, a motor sports museum and expanding and relocating the existing arts museum. Funding strategies and an implementation plan were prepared.