Destination Marketing Association International Long-Range Strategic Plan

Global Marketing Association

Components: Global Strategic Plan

SAG assisted the International Association of Convention and Visitor Bureaus (now Destination Marketing Association International, or IACVB (now Destination Marketing Association International, or DMAI) prepare its strategic plan for the 21st century to address the needs of individual bureaus from a branding, performance measurement, and education perspective. Our process entailed facilitating several strategic planning sessions to derive potential strategic initiatives and facilitating several MindMapping sessions to gain consensus on the initiatives.

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