Components: 1,200-room Convention Hotel
SAG assisted the City of Detroit study how its convention district could be improved to enhance visitation and utilization. The study began looking at the market support for a 1,200-room convention headquarter hotel located adjacent to the COBO Center, as well as potential expansion of the Center. The market analysis for the hotel revealed that there was not market support for either expansion or the development of a new hotel. However, we did outline a downtown redevelopment initiative focused on revitalizing the closed historic hotels that would improve the destination’s appeal.