SAG assisted the County of Salt Lake examine the market and development potential for a convention headquarters hotel to be located adjacent to the Salt Palace in Salt Lake City. Spurred by the Outdoor Retailer Expo’s need for additional convention-related infrastructure, the County desired to understand the development potential of a new hotel. SAG evaluated the impact the hotel could have on the convention center and community in terms of incremental citywide convention room nights, as well as the in-house group and transient room nights generated by the hotel itself.
- Hotel – The Classic Center
- The Center for the Performing Arts San Jose, CA