Proposed Headquarters Hotel – Salt Palace Convention Center

1,000-room Headquarters Hotel adjacent to the Salt Palace Convention Center Salt Lake City, UT

1,000-room Headquarters Hotel adjacent to the
Salt Palace Convention Center
Salt Lake City, UT

SAG assisted the County of Salt Lake examine the market and development potential for a convention headquarters hotel to be located adjacent to the Salt Palace in Salt Lake City. ¬†Spurred by the Outdoor Retailer Expo’s need for additional convention-related infrastructure, the County desired to understand the development potential of a new hotel. ¬†SAG evaluated the impact the hotel could have on the convention center and community in terms of incremental citywide convention room nights, as well as the in-house group and transient room nights generated by the hotel itself.

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