SAG prepared a market and financial feasibility study for a new hotel conference center in Liberty, MO. The study was comprehensive, analyzing Liberty’s community attributes, meeting planner preferences, and Liberty’s local and state competition. Targeted meeting planner interviews indicated that some demand existed in the market that could be accommodated at such a facility in Liberty. However, the research indicated that the depth of that demand was only moderate. Given the strong growth trends of the Clay County and Liberty market area, SAG’s recommendation was to set the foundation for such a facility at some point in the future.
Project Components: 150-room Hotel
Project Value: $15 million