SAG professionals prepared a market and financial feasibility study for an outdoor amphitheater for the Burroughs & Chapin Company, a large east coast private landowner and developer and the primary driver behind the development in Myrtle Beach. The scope of work included analyzing current industry trends, demographic/economic data, market tourism trends, competitive facilities, case studies of the top 25 amphitheaters in the country and other comparable destinations, interviews with local and regional event promoters, and working with architects to summarize key architectural parameters. The report addressed the market demand opportunity, financial operations, building program, marketing strategies, and development strategies.
Components: 20,000-Seat Amphitheater
Project Value: $14 million