World-Class Destination Marketing Organization Strategic Plan
Components: Convention & Visitors Bureau 3-Year Strategic Plan
SAG facilitated an in-depth and broad-based strategic planning effort for the Orange County Convention & Visitors Bureau, Orlando’s primary marketing organization. The three-year strategic plan culminated with a SAG-led Board of Directors retreat to prioritize key initiatives. SAG utilized the proven Mind Mapping technique to direct the large board and staff through the planning process. Areas analyzed and prioritized included branding, product development, marketing and advertising, competitive position, product quality, customer relations, performance measures, economic development, learning programs, digital strategy, membership, community issues, workforce issues, profit centers, funding and others.