SAG Client Avondale, Arizona Top in Category for City Branding and Strategic Plan

Avondale_LogoBlue2014 Digital Cities Survey Winners included SAG Client Avondale, Arizona. The survey acknowledges cities that recognize the value of technology, empower their tech leaders and use new ideas to make life better for everyone who lives there.

Avondale, Arizona placed first in the 75,000-124,999-population category. The City impressed judges with its city branding, thoughtful strategic plan, cyber security action plan and citizen engagement.

“What we were trying to do is come up with our city’s identity and not just a logo, but we wanted to engage every part of the community and say, ‘Who are we? And who do we want to be?'” Lloyd explained. “The city settled on imagery and colors that reflected both regional themes like the Phoenix International Raceway, and identity through the selection of the key words, “aspire, achieve and accelerate.”  Avondale CIO, Rob Lloyd.

The original article can be found here

The work SAG completed for Avondale, Arizona can be found here