Sleep Train Pavilion at Concord

SAG assisted the City of Concord, CA (San Francisco suburb) with strategic planning for what in Council’s mind was a troubled asset, the 12,500 seat Sleep Train Pavilion at Concord outdoor amphitheater.  The venue was perceived to be performing poorly from a market perspective and was a burden on the general fund in the midst of a severe economic downturn that was straining the City budget.  Phase 1 of the engagement developed strategic solutions that helped Council understand its competitive market position, financial operations, management alternatives and debt restructuring.  At the end of the engagement, Council no longer deemed the venue to be troubled and the stage was set for successful negotiations with Live Nation, the world’s largest concert promoter.  SAG then assisted the City with negotiating the management/lease agreement with Live Nation.