SAG is assisting Visit Denver with a 25-year downtown strategic plan related to the long-term needs and feasibility of the City of Denver’s meeting, exhibition, event, and tradeshow facilities, and an analysis of Denver’s rodeo, equestrian, and livestock event facilities. Specifically, the planning focuses on the Colorado Convention Center and its supporting infrastructure, and the National Western Stock Show complex, which includes the Denver Coliseum. The study encompasses how Denver’s significant regional transportation planning and future development goals relate to these two major assets, as well as how all the of the Denver facilities, such as Red Rocks, professional sports/concert arenas, performing arts theaters, and hotels, can work together from a marketing (through VISIT DENVER and other organizations), organizational, and operational standpoints to most effectively deliver economic impact for the region. The analysis is also examining how the existing 16-day National Western Stock Show, known as the “Super Bowl” of livestock shows, can continue to be positioned at the top of national livestock shows for the next 100 years, and how the National Western complex can leverage its success to bring incremental related economic development to the adjacent land areas. As part of Denver’s broader growth strategy, the area will serve as a major anchor for development just 2 miles from downtown and connected via light rail, and will serve as a gateway to downtown Denver as visitors arrive from Denver’s new international airport.
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