Market Analysis and Positioning
SAG is recently completed an extensive tourism review in Volusia County, Florida. SAG has met with over 200 stakeholders in the process and has presented a series of preliminary recommendations. SAG also conducted an extensive PRIZM analysis to create a focus for future marketing efforts. SAG has recommended new approaches in leisure and group sales and marketing. The draft recommendations have been supported by the CVB leadership and have been presented to the Volusia County Council.