Components: Convention Center
Project Value: $125 million
SAG prepared a feasibility study for expansion of the Washington Convention Center. Our scope of services included a review of convention center bookings, survey of the target market, client focus groups, competitive assessment, and a room by room occupancy analysis. It was determined that the Center had adequate exhibit space but that there were many periods when the exhibit space could not be booked due to lack of available ballroom and meeting space. It was recommended that the Center reconfigure a portion of the public spaces into meeting spaces, and that the concurrent planning of the adjacent headquarter hotel (which SAG was leading) take into account the need for more meeting and ballroom space.